The O in MORALE is clear, challenging, and connected objectives. Employees who do not understand what is expected of them and how they fit into the larger organization become frustrated and ultimately complacent. There is virtually no chance that they will contribute to solving tough problems or be a part of organizational innovation. They will do only what they must and then depart for the day. Motivated employees have clear objectives with measurable outcomes that are connected to the corporate vision. These objectives continually challenge them to improve. They know their unique contributions to the Company AND they know how well they are doing without having to ask. Clear, connected and challenging objectives = motivated and innovative people.
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